The West Coast Ambassador Program is a FREE educational program that aims to build a strong and healthy community, encouraging a positive attitude among responsible citizens, improving community relations with visitors, and growing support for the diversity and well-being of area businesses.

Who is the program for? The courses are open to all local residents, including seasonal staff, newcomers and business owners. It’s all about Tofino and Ucluelet – its history and first inhabitants, its ecology, its business community, its festival and events, and much more. The West Coast Ambassador Program provides valuable knowledge of the area and tips for living and working here.

Please visit the Raincoast Education Society website to learn more about current course offerings, dates, times, and to register.

The West Coast Ambassador program is a joint initiative of the Tofino Chamber of Commerce, the Ucluelet Chamber of Commerce, Tourism Tofino, Tourism Ucluelet, and the Raincoast Education Society.

Participants who complete the West Coast Ambassador Program orientation and training course will be issued an Ambassador Card upon request qualifying them for promotional discounts and benefits, which offer incentives to explore the region and business offerings.

Show your Ambassador Card at the following local businesses: 

• Ancient Cedars Spa: 15% off salon products

• Bean at the Cove Cafe: $1.00 off any drink

• Blue Crush Concierge: 10% off first Residential Clean

• Chocolate Tofino: 10% discount on gelato

• Coastal Bliss Yoga: $15 off purchase of an 8-class package

• Common Loaf: 20% off coffee and tea beverages

• Driftwood Cafe: 15% off food and beverages (excluding alcohol)

• Harbour Health Integrated Therapies: 15% off RMT treatments

• Heartwood Kitchen Food Outfitter: 10% off regular Heartwood Menu (not valid for special events) for the bearer only

• Long Beach Surf Shop: 15% off merchandise, 25% off rentals

• Method Marine: 10% off merchandise (excluding fuel, charters, and tobacco products)

• Pacific Surf Company: 10% off lessons, merchandise, and rentals

• Paddle West Kayaking: Free kayak tours on a standby basis

• Pharmasave Tofino: 10% off merchandise (minimum $10 purchase)

• Rainforest Spa: 20% off treatments; blackout period applies to July and August

• Reflecting Spirit Gallery: 10% off all locally Ucluelet and Tofino made products

• ROAR Coffee: 10% off food or beverage

• Stormlight Outfitters: 10% discount on merchandise (excluding charters, fuel, and tobacco products)

• Surf Junction Campground: 10% off

• Surf Sister: Free surf lesson (excluding July and August), 10% off merchandise (excluding surfboards) 

• The Great Room: 10% off food

• Tofino Bike Co.: 10% off multi-day rentals

• Tofino Fishing & Trading: 10% off merchandise

Are you a business ready to sign up or want to learn more? Visit this link