Board of Directors
The business of the Tofino Chamber of Commerce is overseen by a ten-member volunteer Board of Directors consisting of Directors elected by the membership (past president is appointed). Collectively, the Directors bring expertise from their respective sectors to the board. These local business leaders donate their time and effort towards strengthening the organization.
2025-26 Board of Directors
Myles Beeby - President
Hotel Zed
Jennifer Heckert - Vice President
Storm Surf Shop
Karen Debi - Treasurer
Shelter/Shed
Brent Baker
Ahous Adventures
Marianne Boom
Pacific Sands Beach Resort
Jeannette Embury
Lovecraft Gallery
Eric Jensen
Vista Hermosa
Jason Watts
Stay Tofino
Nik Vischschraper
Tla-o-qui-aht Development Corporation
Laura McDonald - Past President
Pharmasave Tofino
2025-2029 Strategic Plan
Vision
A thriving, inclusive business community where we grow together—sustainably and successfully.
Mission
We champion business success by connecting, supporting, and advocating for our members—providing the resources, opportunities, and community power needed to thrive.
Guiding Principles
The following ethics and foundational principles guide the Chamber’s conduct and decision-making:
Respect
Collaboration
Inclusivity
Value
Strategic Focus Areas
The 2025-2029 Strategic Plan will guide our efforts to strengthen local businesses, expand our reach, and enhance our impact through Clarity, Collaboration, Growth, and Impact—our Strategic Focus Areas.