In its representation and support of local businesses, part of the Tofino-Long Beach Chamber of Commerce's stated mission is to advocate for sustainability, green initiatives, and the stewardship of the Clayoquot Sound biosphere region.
Sustainability, is in fact one of the Chamber's core values (along with community, collaboration, education and communication) .The Board of Directors seeks to incorporate a "green" vision into business decisions whenever possible. Part of the Chamber mandate is also to encourage the business community to collaborate with progressive, sustainable values that protect and promote the environment while maintaining strong business ethics.
One example of this type of collaboration in the Tofino community is the Green Fixed Roof Initiatives currently being spearheaded by the Raincoast Education Society. A group of local resorts are working with the RES to move towards more sustainable practices in their industry and the Chamber is committed to supporting their efforts.
The Chamber also hosts a monthly Green Breakfast that is open to all who wish to discuss green initiatives.
As part of the recently adopted 2011-2012 Strategic Plan, the Chamber board recognized environmental issues affecting the area, such as global warming and the potential open-pit copper mine on Catface Mountain. The board identified the goal of advancing business policy and advocacy on issues related to maintaining a healthy ecosystem as a high priority over the next few years.