About

The Tofino-Long Chamber of Commerce "force of nature" Ambassador Program has an important role in local community development, aiming to connect people and places by strengthening local knowledge and sharing information with area visitors. It gives a healthy and accurate profile of the different opportunities to explore and enjoy in the area and reinforces positive service and leadership behaviour to enhance visitor experience.

The Ambassador Program provides service and leadership skills to employees, residents and business owners, offering support to the service industry and local community. Program delivers essential regional information and training intended to build capacity within our local service industry while also encouraging civic responsibility, volunteerism and community engagement.

In its first year, the program offers a basic introductory course aimed at front line service staff who are new to the area. However, residents new and old are welcome to participate in this great new initiative to expand their knowledge of the area and increase their participation in the community.

Participants attend one four hour orientation and training session that delivers fun and informative material about the history of the region and what it has to offer, as well as fostering proper protocol and conduct in the environment, promoting cross-cultural understanding and reinforcing good host etiquette. Once training is complete, participants receive an Ambassador Card qualifying them for promotional discounts and benefits, which offer incentives to further explore the region and business offerings.

As the program continues to develop, additional courses will be offered that challenge longer term residents and business managers while continuing to offer incentives and discount rewards. Stay tuned!